Amazon’s old rival could be coming back to wage war again

At the moment Amazon pretty much dominates online shopping—at least in America—but that wasn’t always the case. Back in 2010 the e-commerce giant bullied Diapers.com, a rival website focused on selling baby-related products, into accepting a $540 million buyout. Now Marc Lore, who co-founded Diapers.com along with a family of online stores, is gearing up to launch a new Amazon competitor called Jet. Lore’s site will take a new approach, basing its prices off the distance between a particular product and the person who wants to buy it. That means some purchases could arrive extremely quickly for a low price, while other could take longer and cost a bit more.