2010 was the year of the iPhone (again) as more Americans who planned on purchasing a smartphone intended to buy an iPhone - about 1/3rd. The 1st quarter of 2011 shows a clear shift in smartphone envy as Android is now the OS that 31% of Americans intend to buy next versus 30% planning on going iOS according to a quarterly survey by Nielson.

Recently purchased smartphones

Overall current smartphone marketshare








