2010 was the year of the iPhone (again) as more Americans who planned on purchasing a smartphone intended to buy an iPhone – about 1/3rd. The 1st quarter of 2011 shows a clear shift in smartphone envy as Android is now the OS that 31% of Americans intend to buy next versus 30% planning on going iOS according to a quarterly survey by Nielson.

Android becomes America’s smartphone of choice in the first quarter of 2011

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Android has been gaining steam for a while now. I think that a lot of consumers like it because it is a more flexible, open alternative to the iPhone (which comes with all this Apple baggage), while not being as stodgy-seeming as the Blackberry (which comes with “business” baggage).