"I sent one stupid, meaningless text - 'LOL' - and killed a man."
When AT&T launched their campaign against texting while driving in March, 2010, they decided that the most important demographic to focus upon were teens and college students. The mixture of inexperience and irresponsibility in the demographic combined with the potential to break a habit before it got started made the most sense.
Since then, very little has been done that was extraordinary enough to be more than a gesture of "we're doing good" that could be used in public relations campaigns. That changed today with the release of a dramatic short documentary on the topic.
"In March 2010, AT&T launched a campaign to educate consumers about the dangers of texting while driving. The brave individuals in this documentary shared their stories with us because of how deeply they feel about the dangers of texting and driving."
Watch the video and let us know what you think.
