Beats celebrates LeBron’s return to Cleveland

The NBA season is set to tip off on October 28th and Beats is ready to celebrate with a new epic ad all about King James’ return to Cleveland. The long cinematic ad is similar to Beats’ incredible World Cup ad, and flashes between LeBron’s fierce workout regimen he went through this summer, while rocking the Beats earbuds of course, as well as showing spurts from his past like St. Vincent-St. Mary high school, his old Spring Hill apartments, and his mom.