On the tail of the release of a report that showed how synthetic DNA could be used to store zettabytes of data in the palm of our hand, it’s important to understand just how much information that really is. The term “big data” is already appearing to be the most overused word of the year in 2013 and it’s only January, so grasping the size of how big it all really is makes for an interesting visualization.

Search Engine Journal attacked the topic, and while they’re doing so from a search perspective, the infographic looks at it from many creative perspectives. The fact that the infographic itself is huge is a fact that’s not lost on the reader.