With Google+ ramping up (and in some cases recently, ramping down) in its battle against Facebook, many are looking at the revenue models to determine who will eventually be the winner. The goals for both are the same in essence but the way they make money is very different.
Google's goal is to create the central point through which business, particularly local products and trust-factor services, is done. They want individuals to reach businesses through their conglomeration of services and they want businesses to reach the people through the same. It's a combination of connections and discovery that, if done right, could make the $25 billion per year Adwords product seem small in comparison once it's integrated completely with the various solutions.
Facebook, on the other hand, has a much simpler view on things:
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