There have been questions over the last few years about the validity of social media as a marketing or business tool. Some have embraced it and swear by it, while others have tried it and failed, writing it off as a fad that didn’t work for their industry.

The reality is that both are right to some extent. Much of the success or failure of using Facebook in particular for business is industry-specific. Granted, there are ways to be creative and use it in ways that others do not, but there’s a reason why BMW has more Facebook likes than Ford.

This infographic by our friends at Pagemodo breaks down some of the ways that Facebook pages are being built and used by businesses, as well as the reasons why those who don’t use it continue to shy away. Click to enlarge.