Live streaming is the name of the game right now, and Facebook wants in on the action. The company launched a live streaming feature for official celebrity accounts a while back, but now its bringing the feature to regular users as well, so long as they live in the United States and have an iOS device. Just like Meerkat and Periscope, Facebook Live allows users to live stream whatever they want from their smartphone, but whereas as the other services either delete the video right after you’re done streaming or delete it after 24 hours, Facebook Live records it and stores it until you want to delete it.