In a surprising twist during Google’s antitrust trial, CEO Sundar Pichai claimed that Google is speaking with Apple about integrating Gemini AI technology into their devices by the end of this calendar year. The integration of Gemini into Apple Intelligence could alter the user experience substantially for iPhones, iPads, and Macs, enhancing competition in the cutthroat AI landscape. Pichai is hopeful that the deal could be reached by mid-2025, which will be useful to Google in strengthening the position of Gemini within the Apple ecosystem. Gemini’s Role in Apple Intelligence
Gemini’s Role in Apple Intelligence
Competing against OpenAI’s ChatGPT, Gemini AI is already on Android devices alongside Google’s Pixel smartphones and Samsung’s Galaxy S25. It is expected that a deal with Apple will enable Gemini to officially challenge the Siri assistant on iOS 19. This is viewed by many as an attempt to place Google AI functionalities deeper into consumer appliances as a method to reach a wider audience, exposing the millions of iPhone owners who are unfamiliar with Gemini. Pichai confirmed that Apple’s CEO Tim Cook was in constant talks with him throughout 2024, but no contracts have been signed.
In the year 2024, Apple adopted OpenAI‘s ChatGPT, which appeared less than successful. Having Gemini AI technology embedded into Apple’s systems would certainly strengthen its competitiveness in the consumer technology market, which heavily relies on generative AI. Apple needs to further develop AI by incorporating Gemini before product releases like iOS 19 are expected to be released.
Looking Ahead: Will Google and Apple Collaborate on Gemini?
The technology industry is all ears when it comes to rumors surrounding Gemini-AI integration at the upcoming WWDC 2025 due to its potential collaboration prospects. Such an agreement not only stands to significantly boost Apple’s AI technology but would also allow Google to secure a stronger foothold in the ongoing AI battle with OpenAI and Meta. Given that Google Gemini integration with Apple devices has yet to be formally announced, the expectations for such a collaboration are high, with the potential to profoundly change AI dynamics and capture the imagination, anticipating both companies’ central positions in the AI innovation race. With the addition of new AI enhancements, millions of users’ devices, interactions, and experiences will be significantly improved by leveraging the power of both companies’ AI systems in collaboration with each other.
