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Here's an infographic unintentionally designed to sell fuel efficient vehicles

JD Rucker
By Oceanside, CA2 min read
Prius vs Hummer

Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually. Sometimes, the results can have a different effect. When you view the infographic below from Confused, you'll see that it's intended to give useful tips to those who want to save on gas. It's a worthy effort, visually pleasing, and with enough tips to make it useful. However, there's one other effect that comes from viewing it. Wouldn't it make more sense to get a fuel-efficient vehicle rather than go through the processes described in the infographic. Even the most conscientious gas saver has a hard time increasing their mileage by 4 MPGs. If I worked at a car dealership that sold high MPG vehicles, I'd have this puppy hanging in every office. Again, it's not a bad infographic, but it goes to show that sometimes there are other effects that can come from visualizations.

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About the Author

JD Rucker
JD RuckerScore 50

Policy and Tech

JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.

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