How commonality creates conversation

You’ve seen it, the way other people are able to get social interactions left, right and center. Almost like people are sitting there waiting for them to post something, anything, then BAM, before your very eyes they have a bunch of likes or retweets or anything that signifies they approve.

You may ask yourself often just how do they do it, you post frequently, trying your hardest and think you are posting pretty clever stuff, yet to get just  one single “like” is like pulling teeth from a walrus. It truly does not have to be this difficult; you can easily get responses to posts by finding what you and your audience/community share in common.

How do you do this? First if you are looking for answers on a page, look at your insights to find out your overall demographic and this process will be easier. Secondly, look at the community you built. What is your first commonality? If it is cars, then start finding photos and articles of cars that will blow their mind. If you are using a profile and can’t seem to get a response, find out what is trending on G+ and Twitter to see what has caught the attention of the web and right there you are pretty much guaranteed to find someone within your audience that will be intrigued enough to place an action.

You need to pay attention to what your community is talking about, what they are posting on their statuses that you find interesting enough to comment upon and there too is yet another commonality, use this to then find something else on that related topic to post. If they received interactions then being sure to find something else on the same topic will help your chances to receive much of the same, as long as you ensure that it is something new.

Be sure to interact a lot on other people’s posts, this can increase the “I like that person” factor and they will start noticing you and your content.

There are clearly many ways you can use commonality to start a conversation, but it will take some work building that relationship. Loyalty is earned even online and if you expect anyone to give back you must be willing to give. Relationships on the web, although different physically, psychologically they are the same, recognition, acknowledgement and consistency on your behalf will help in building trust, loyalty and the almighty conversation.