Hulu to allow users to order Pizza Hut from within advertisements

Later this year, the streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad. The feature combines Pizza Hut’s online ordering system with Hulu’s interactive advertising system. It’s the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities. Mike Hopkins, the chief executive of Hulu, promoted the Pizza Hut ad campaign at Hulu’s annual presentation for advertisers in New York on Wednesday.