One of the most common uses of design skills is the production of logos. Companies pay a lot of money and designers often put in a lot of time perfecting the brand image that will be on display for years, even decades at a time.
Of course, sometimes it’s necessary to shake things up, to refresh the logo into something that is more modern. Particularly when a brand is around for decades, the old model can become outdated relatively quickly. Other times, a logo redesign is considered to be symbolic, a representation of great things to come.
Some companies like to go intricate, as Pepsi has done for quite a while. Others, particularly small businesses, are going clean and basic like Carson City Toyota with their modern logo look.
In this infographic from Glow Internet, we can see some of the most popular brands in the world and how they’ve changed over the years.
Great infographic !!