The easiest way to get people to use a service is to save them money. That fact has been the catalyst for the tremendous growth of Daily Deals group buying companies like Living Social and Groupon over the last couple of years. Will it continue to be hot the way that other aspects of social networking have or will it die as quickly as tie dye?
That’s the question that the folks over at GPlus tackled with the infographic below. In it, they take a look at these and other sites, comparing how large they’ve grown both online and through physical presence and try to determine what the future holds for this type of service. It’s a great idea, but will it last? Will it collapse under its own weight?
If it does, people will look at Groupon as having made one of the biggest business mistakes in history by not accepting Google’s $6 billion offer last year. Time will tell.
IMO the daily deals are symptomatic of the recession. Currently there is already 4 nationwide coupon services in the Danish market. Keep in mind, that only 5.6 mio. people live in Denmark, and that 1.2 mio. of them reside in Copenhagen. But the business model came to life when consumption declined, and recycling became more popular than buy-and-throw-away.
That looks like its gonna be pretty cool dude. Wow.
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