Japan has overtaken the US to become the world’s biggest spender in mobile app stores for the first time. During October, Japanese smartphone and tablet owners spent over 10 percent more in the App Store and Google Play Store than their US equivalents.
Japan overtook the U.S. to become the world’s No. 1 country in app store revenue, thanks to an explosion in growth of smartphone and tablet games. Japanese consumers spent roughly 10% more than U.S. consumers did on all apps found on smartphones and tablets in October, according to app tracker App Annie. That amount is triple the spending in South Korea and six times that in Great Britain. Just a year ago, Japanese consumers spent 40% less than U.S. consumers.
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