LeBron James is proving that virtual reality isn’t all about gaming

Being able to work with some of the most-popular celebrities in the world is one of the perks that comes with being owned by Facebook, and it looks like Oculus intends to take full advantage of that perk. Beats proved that getting LeBron James to promote your product can be a massive boost to your popularity, and now Oculus is trying to recreate that success with a 12-minute virtual reality video about how LeBron trains for the NBA. Most people are at least somewhat familiar with Oculus by now, but the company’s upcoming virtual reality headset is still considered to be more of a gaming product, but this promotion from LeBron should help change that image a bit.