Meta has announced new changes to Facebook that will reduce the reach of accounts posting spammy content and stop them from earning money. The company will also remove accounts involved in fake engagement or pretending to be someone else.

This move is part of CEO Mark Zuckerberg’s promise to bring back the “OG Facebook” the original Facebook experience where users mainly saw real posts from real people.

Meta shared that some users try to cheat the algorithm to get more views or make money unfairly. These tricks lead to feeds full of spammy posts. For example, people might post a photo of a dog but use a caption about “airplane facts,” or write super long captions with too many hashtags.

Even though these posts might not always be made with bad intentions, they still push down real content from genuine creators. That’s why Facebook will now target spam networks that post the same low-quality content across many pages. These accounts won’t be allowed to earn money anymore.

Fighting Spammy Behavior and “AI Slop”

Facebook is also taking action against the growing problem of “AI slop” on social media. While the platform says it isn’t directly targeting AI-generated content, any account showing spammy behavior along with “AI slop” will face action.

They’re also working to lower the reach of fake comments. Soon, Facebook will test a feature where users can report comments that are off-topic or make no sense in a conversation. Along with that, the comment tool is getting an upgrade. It will automatically hide comments from people using fake identities. Creators will also be able to report impersonators directly.

This update comes just weeks after Facebook launched a new “Friends” tab a section that only shows posts from friends and skips all suggested content. Both the spam crackdown and the new tab are signs that Facebook wants to improve what you see in your feed and bring back the kind of content people actually care about.

It’s no surprise this is happening now. Leaked emails from 2022 revealed that Zuckerberg was worried Facebook was losing its cultural importance. This push to return to “OG Facebook” shows the company is serious about bringing back the old, authentic vibe.