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Moms are mobile, web-savvy, and spending money

Tech Mom

It’s no secret that many American family purchases are made or influenced by women. The 80/20 rule, which says that women control 80% of the purchases, is a simplification and exaggeration on the facts, but it’s a good rule to follow simply because it emphasizes the power that moms in a household have over purchases.

As mobile and online advertising continue to grow and influence the ways we buy, having an understanding of the female influence is essential. In this infographic, BuySellAds explores “mommy power” in purchases. Click to enlarge.

Mother Knows Best

4 comments
  1. A great infographic and a great report on how women/mothers spend money. The 80/20 rule… very interesting! Again, using an infographic to get information across is a great approach. Female’s tend to spend money differently than men, which is no surprise but interesting regardless!! A great infographic, thanks!

  2. Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given country or socio-economic context.

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