You know that carousel system that Netflix uses to help people navigate through recommendations? The one that everyone hates because its as inefficient a system as Netflix could make? Yeah, that’s getting replaced. Starting in a few weeks, the company will be rolling out its first redesign in quite a while, one that will see the Netflix website adopt a layout that’s much more similar to an app.
Netflix will have a new website in a few weeks. It’s the site’s first redesign in four years, one that attempts to reflect the streaming-content giant Netflix has become. The video store-like rows of movie titles are going, replaced by an immersive home screen with a streamlined UI that feels more like an app. Netflix has more than 60 million international subscribers. Roughly 50 million of them stream content directly on Netflix.com. That means most users go directly to the site, and stay there for the duration of their viewing experience. But until now, the site hadn’t evolved to reflect that. It still uses a carousel of images that bring to mind perusing the shelves at Blockbuster. You can either click the thumbnail of, say, Mad Men and jump right into watching the show, or hover over the image and go to the Mad Men page. If you decide at any point to watch 30 Rock instead, you’ve got to find your way back to the homepage. Starting in mid-June, all your browsing and waffling can happen on the homepage.
