New Starbucks ‘Tweet-a-Coffee’ program has generated $180,000 in purchases

A new Starbucks program that launched in late October allows consumers to buy coffee for their friends on Twitter. As of now the ‘Tweet-a-Coffee’ program has generated $180,000 in purchases, which is a good return on investment since the program probably required a low investment. 

A Starbucks program that lets consumers buy coffee for friends on Twitter, has prompted about $180,000 in purchases to date since it launched in late October, according to a researcher. Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.

What do you think?

Avatar of Carl Durrek

Written by Carl Durrek

Carl is a gaming fanatic, forever stuck on Reddit and all-around lover of food.

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

U.S. Navy successfully launches drone from a submerged submarine

Verizon get FCC approval to buy Verizon Wireless stake from Vodafone