Nintendo is no longer one of the world’s most valuable brands

Interbrand inadvertently gave us yet another testament to Nintendo’s decline today when it released its 100 Global Brands ranking, an annual list of the most valuable brands in the world. Nintendo’s position on the list has been going down for years, but this year, for the first time in more than a decade, the company failed to make it onto the list at all. A number of factors are taken into account when determining a brand’s value, and according to Interbrand, Nintendo’s inability to adapt to the modern gaming market is one of the primary reasons why it didn’t make this year’s list.