Missed deadlines and unfulfilled promises are something that OnePlus seems to have in abundance. You know what it doesn’t have in abundance? Phones. Despite the company’s promise that the OnePlus 2 launch wouldn’t suffer from the same issues that plagued the OnePlus One launch, that’s exactly what ended up happening. The official “launch” of the smartphone was weeks ago, but getting your hands on one is pretty much impossible. It’s so bad that OnePlus co-founder Carl Pei has taken to the OnePlus forums to apologize.
Well, how’s that for being frank? OnePlus founder Carl Pei has taken to the company forums to apologize for the company’s rocky OnePlus 2 launch… or lack thereof. After a series of annoying delays and a lack of ways to actually buy the phone (invites have been few and far between despite promises to the contrary), he has this to say: “We messed up the launch of the OnePlus 2. Well, we messed up the launch of the OnePlus One as well. Although inventory levels ramped up eventually, months after the announcement, it was still extremely difficult to buy the device. We comforted ourselves to the fact that we were young, and that we’d learn and show the world we could do better next time around. With the OnePlus 2, we made rosy plans. We were more confident, and prepared a lot more inventory. We told our users it would be 30-50x easier to get invites, and they needn’t worry. Yet, we only began shipping in meaningful quantities this week, nearly a month after our initial targeted shipping date. You can talk all you want, but in the end, flawless execution speaks much louder than unfulfilled promises.”
