Panasonic and Mozilla announced that the two companies have agreed to form a partnership to develop and promote the new Firefox OS, an open platform based on HTML5 and other Web technologies, for next generation smart TVs. The development of the new Firefox OS platform aims to deliver more expansive access into smart TVs by leveraging the HTML5 and Web technologies already prevalent on PCs, smartphones and tablets, to offer consumers more personalized and optimized access to Web and broadcasting content and services through the Internet.