That was fast. It looks like it didn’t take Snapchat that long to figure out that making original programming that people actually want to watch isn’t exactly easy, because the company has decided to shutdown Snap Channel, for good. It’s brief foray into the world of traditional entertainment was clearly a failed experiment, as what little content the Snap Channel section actually had wasn’t well received, and had next to no viewers. Snapchat even bought a big studio building where it was going to produce all of its original content, but obviously that’s not going to happen anymore.
Two Takes
View TECHi Stance
Snapchat is already giving up on creating original content
Ibtimes
View all Ibtimes Two Takes by TECHi
Read the original story
Published October 13, 2015
TECHi's Take
Having temporarily removed its original content from the Discover platform last month, Snapchat has now taken the decision to permanently shut down “Snap Channel” and has laid off most of the team behind the original videos, stories and shows. “Snap Channel” was launched in January as the company’s attempt to produce original content, sitting alongside its network of media partners, including CNN, ESPN and Comedy Central, on the Discover platform. Deadline reported that most of the team of 15 people involved in “Snap Channel” will be laid off, and the man leading the effort, Marcus Wiley, will also leave. The former Fox Broadcasting senior vice president of comedy, who oversaw “The Mindy Project” and “New Girl,” was a high-profile hire for the company in May as head of program planning and development. “Given that we are winding down the Snap Channel, it’s natural that Marcus would want to explore other opportunities. He is a tremendous talent, and we wish him well,” the company said in a statement to Deadline.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
Balanced Perspective
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
More Two Takes from Ibtimes
Xiaomi might not like being called the Apple of China, but the company seems to do everything in its power…
Earlier this week, we heard rumors that Samsung was planning to release the 5.2-inch Galaxy S7 and the 5.5-inch Galaxy…
Anyone who's looked at investment trends in China over the last couple of years has probably noticed that investors there…
It's kind of funny how one of the year's most-anticipated smartphones isn't actually being released this year. Most people assume…