Snapchat is already giving up on creating original content

That was fast. It looks like it didn’t take Snapchat that long to figure out that making original programming that people actually want to watch isn’t exactly easy, because the company has decided to shutdown Snap Channel, for good. It’s brief foray into the world of traditional entertainment was clearly a failed experiment, as what little content the Snap Channel section actually had wasn’t well received, and had next to no viewers. Snapchat even bought a big studio building where it was going to produce all of its original content, but obviously that’s not going to happen anymore.