The iPhone world has been getting more crowded over the last year and Sprint has been on the tail end of exposure with the original AT&T and Verizon dominating the iPhone market. Sprint hopes to make a splash with the next variation by continuing to offer unlimited data plans, even if the next iPhone is 4G LTE as expected.

“Frankly, it’s a marriage made in heaven,” said CEO Dan Hesse. “We’re clearly attracting customers from our competitors.”

It could be the difference between success and failure for the 3rd largest provider of both iPhone service and US mobile service in general. They just released a report that was surprisingly upbeat after posting $863 million loss.