Pro Tip: You can create a group chat in Facebook groups
The groups on Facebook can sometimes be annoying; especially since anyone can auto add you without your consent and that in order for you to stop receiving e-mail notifications from each group on Facebook you must turn them off in the individual group or leave. (Can I get an amen)
However, if you use and not abuse the Facebook group feature it can be quite helpful for your business or for promotion. Depending on how you first create the group, will determine your overall success in building a group community.
First you need to create a group that share a niche commonality, one that can be appealing to the masses (especially if you want the group to be public) and tailored enough that your group is not about a hundred different things. To successfully approach this theory is to fill out the “about” section with rules for the community to abide by.