Achieve maximum app exposure

So you’ve created the greatest app known to man. It’s so innovative, so creative that there is no possible way for it not to become the number 1 Andoird app on the market. Or it could just be overlooked. Lost within the 500,000 odd apps already floating around Android’s universe, yours could go undiscovered.

But what makes apps more popular than others? It isn’t just the “good” apps that gain fame and notoriety, oh no, there is a much more deep process when it comes to promoting apps.

Out love affair with apps is only growing stronger; we are in love and we don’t care who knows it. The average number of apps on any given smart phone has jumped from 32 to 41 in the last year. Now, we are willing to try anything one, but only once.

Make your app release count, check out this infographic below presented by Startapp and see what your app could be missing.

Advertising online is no longer a matter of size

Online advertising has become one of the most important aspects of running a business. Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public. The way that advertising online has evolved over the years has gone form “loud and obnoxious” to “stealthy and smart”.

It’s not just about how big your ads are, anymore.

This infographic from Yume comes to us via Los Angeles Hyundai and explores “Important Details You Should Know When Placing an Ad”. Click to enlarge.

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“Online Advertising” image courtesy of Shutterstock.

Apple Controls 70% of Digital Music Sold; 28 Percent of All Music Sales

Apple’s iTunes music store controls a dominant share of the US digital music market with a 28 percent share of all music sold and 70 percent of all digital downloads.

The NDP Group, a New York based market research firm, released its findings that iTunes’ share of retail digital download business in the US has increased by one percentage point since last year’s numbers to 70 percent.

Both Walmart and Amazon hold the second place spot taking a 12 percent share of the total market for digital music and physical media sales. Amazon has increased its music market share by three percentage points, while Apple upped its share by four percent.

The remaining digital music business is split among a number of smaller players, including Rhapsody and Napster with shares of 1%, 2%, or 3% shares.

The key point here is that more than 80 percent of all digital downloads in the US are controlled by two major players; good for them, potentially not so good for us.

A little bonus sociology lesson for all you readers, when the market is massively controlled by one or two large corporations instead of being dispersed through many corporations (called demassification) those corporation can make availability and prices whatever they want. Just look at how expensive OS’s got when Microsoft was the dominant computer developer.

Source: ComputerWorld, AppleInsider

Achieve maximum app exposure

Advertising online is no longer a matter of size

Apple Controls 70% of Digital Music Sold; 28 Percent of All Music Sales

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