Tag: Search engine optimization
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Search and social will not be separate marketing endeavors in 2014
If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you'll...
#Infographic: The ins and outs of Google authorship
Google isn't just interested in content. They want to know who's writing it and how they fit in within a...
Google gives a pass to J2’s unethical SEO practices
J2 Global Communications is a holding company that has online properties specializing in a variety of services. The services include...
10 small business web design mistakes to avoid
Small businesses need websites. But not just any old website will work.Try to avoid these 10 Web design mistakes so...
Modern search marketing is more art, less science with Penguin 2.0
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google...
26 key points to know prior to building a website
So, you're considering building a new website. You have an idea for a product, you're starting a new company, or...
In search, having the right website is more important than (almost) ever
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when...
Pinterest best practices for business
Pinterest has grown tremendously. In December of 2011 it had 7 million users. Just a year later, there are over...
What bomb will Google drop this year at SXSW?
Last year, SXSW was relatively laid back. We had a couple of executives there, but for the most part it...
Facebook’s corrected insights may be a red herring for improved exposure for pages
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months,...
Valuable commentary is the alternative to straight syndication or spinning
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere...
Why social signals are only going to get bigger in search rankings
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my...
Content isn’t king. It’s more like a president.
The marketing adage "content is king" has been around for a long time. In 2013, it appears that both the...
Only Google can judge me
A digital lifetime ago, the late Tupac pronounced his independence from peer criticism by conceding judgment to only his higher...
Peter Parker uses Bing and dozens of other things wrong with The Amazing Spider-Man
It's rare that a YouTube channel is born that does it right from the first shot. It's even more rare...
Putting search and social in their place below content
For the past several years, content has been a component of search engine and social media marketing that fell far...