Very few people would miss the answer to the question, “What’s the most valuable tech brand in the world?” Sure, some might say Google, Microsoft, or IBM, but most are familiar with Apple’s domination.
It holds true in a recent study as part of WPP‘s Millward Brown annual study of “BrandZ” that documents the most valuable global brands. Of note is that nearly half of the brands in the top 100 list fell this year, something that hasn’t happened since the worldwide recession of 2009.
You can download the infographic below as a PDF or view it online thanks to Connecticut Ford.
Via: BrandZ
That’s no secret, the big boys play with the big toys