It’s been a hot topic lately, but does anyone really care? We now know that Apple, Google, and Microsoft are able to retrieve data about our activities and whereabouts at any point, and yet the outrage over the news isn’t really there other than from Washington prior to an election year.

This graphic by our friends at Lookout takes a look at the “who, what, and why” behind the whole smartphone privacy issue. Is it really that big of a deal? You decide.

Click to enlarge.