Social media has been the most enigmatic tool that chief marketing officers have used with varying degrees of success over the last few years. They know that there’s something there but it eludes many. In some cases, social media has been seen as having a negative effect on the overall marketing efforts.
This infographic by CMO breaks down the landscape nicely. While there are certainly things included in the graphic that could be argued, it’s generally an exceptionally well-done breakdown. Click to enlarge.