Are Larry Page and Sergey Brin being hypocritical by not using Google+?

Larry Page and Sergey Brin

The Google co-founders have been saying since before Larry Page took over as CEO last year that social was their #1 priority. Page made it clear that everyone’s focus should be on social media above all else and that the employees’ bonus structure would be determined by success in this single area. We even defended him on his choice and it has started to pay off with Google+ making strides in the right direction.

The only gripe now is that they are not active participants in the very thing they want to succeed. Certainly, they are working behind the scenes to improve the chances for success on social media, but neither update their profiles very often – Page’s profile has been dormant since a “mad flurry” of three posts in two days in June, while Brin’s profile ad four updates in May – the most he’s posted in a month this year.

Perhaps they’re copying Facebook CEO Mark Zuckerberg’s style of only posting when something is either truly important such as “we’ve agreed to acquire Instagram” or “listed a company on NASDAQ”. Unfortunately, Zuckerberg has the luxury of not having to chase someone from behind. With nearly 1 billion users, Facebook doesn’t need him to post pictures of his dog (even though he has done so in the past).

The Google co-founders do not have that luxury. They have a wide gap in which to try to make up ground from a 7-year Facebook head start. With over 3 million users following Page and over 2 million following Brin, their direct involvement with the site is extremely important. It isn’t even the people they can reach as much as it is the message being broadcast to their company…

“Do as we say, not as we do.”

They are busy men and neither we nor their employees expect status updates detailing their daily lives, but they can’t try to Zuck this up. They have to be aggressive. They’re Google. Surely something plus-worthy has happened at the company since Page’s last update over a month ago, right?

Written by JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.
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Comments
  • http://www.ibosocial.com/AjarnDonald Ajarn Donald

    They should lead by example and do as they preach:)

  • Anonymous

    Obey the orders,we are not children, they do what we do,they never obey the orders, we shald do what is said to do, but what we do.

  • http://www.cashforlaptops.com/ Mikaela V. Taylor

    Interesting. I don’t understand why these people be socially involved with the very things they built. But hey, at least they are posting on Google +. A lot of Google engineers and managers are posting on Google + even if it is not so frequent. Zuck and his pals are still posting on Facebook. David Karp reblogged a lot in Tumblr…

    But I never saw a Yahoo! guy be socially involved in Flickr. The original founders of Flickr, were… But they are not in Yahoo! anymore. I hope Yahoo! become active in their own social sites too.

    • http://www.webstatsart.com/ Webstats Art

      Maybe Marisa Mayers will change that at Yahoo