Nike launches a new fitness-tracking app on iTunes

Move, Nike’s new fitness-tracking app, will utilize the iPhone 5S’s unique hardware in order to collect information and give you feedback about your physical activity.

Nike+ Move, the fitness-tracking app shown off by Apple at the iPhone 5S announcement event, is now available in the App Store. Move makes use of the iPhone 5S’s M7 motion coprocessor, which continuously records movement data from the phone’s gyroscope, accelerometer, and compass. The app collates this information to give you feedback about your activity and measures it in NikeFuel, in much the same way as Nike’s wrist-worn FuelBand.