Amazon is a cloud, advertising, logistics, and marketplace platform. The stock thesis increasingly depends on AWS AI demand, advertising margin expansion, retail efficiency, and whether massive infrastructure spending earns attractive returns.
Amazon.com Inc. (AMZN) Stock Price & Market Analysis
AMZN · NASDAQ · Specialty Retail
Market closedLatest available session print
$262.37
▼ -$0.2600(-0.10%)4:00 PM ET - vs previous closeQuote as of Oct 21, 2026, 4:00 PM EDT
Regular-session close · Oct 21, 2026, 4:00 PM EDT.
Last session61%
$259.29L Oct 21 '26$264.35H Oct 21 '26
52-week range73%
$196.00L Feb 17 '26$287.20H Aug 3 '26
Long-term rangesAvailable historyHide
Available history(2000-10-23)91%
$0.2755L Oct 1 '01$287.20H Aug 3 '26
Historical range: 2000-10-23–2026-10-21. Earlier trading may not be included.
Loading price chart…
Data dates
PriceDelayedLast traded
FundamentalsLast checked
AnalystLast checked
NewsLatest item
What matters next
Next important events
- Oct 29, 2026Next earnings · After market closeConfirmed · After market close · Last verified 2026-10-21
Countdown
8 days out
Reported fundamentals
AMZN financial overview
Annual revenue
USD 716.92B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+12.4%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
10.8%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · ProfileAbout Amazon.com Inc. (AMZN)Sector, leadership, and how Amazon.com Inc. earns its revenue.Consumer Cyclical
Amazon.com Inc.
NASDAQ · AMZN · US
Company overview.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Headquarters
- Seattle, Washington
- Country
- US
- Founded
- 1994
- Employees
- 1,576,000
- CEO
- Andrew R. Jassy
- Exchange
- NASDAQ
How Amazon.com Inc. makes money
AWS
Cloud and AI workloads drive the multiple
AWS remains the segment most investors use to value Amazon because cloud margins and AI demand can move consolidated earnings faster than retail sales alone.
Advertising
A high-margin compounder inside commerce
Amazon advertising benefits from shopper intent and marketplace data, creating a profit engine that is structurally different from low-margin first-party retail.
Retail
Scale matters, but margins decide
The logistics network is a moat when utilization is high and a drag when delivery speed, grocery, or international expansion consume too much capital.
Capex
Trainium and data centers are the test
Amazon infrastructure spending is a bet that AI demand, custom silicon, and AWS share can produce returns large enough to justify the cash outlay.
Key takeaways for AMZN
AMZN stock is best framed through AWS, advertising, and operating leverage rather than retail revenue alone.
AI infrastructure spending is both the largest catalyst and the largest near-term free-cash-flow question.
Compare cloud growth, advertising growth, and retail margin discipline when assessing Amazon.
Business model & operating evidenceExplore business exposure, reported operating measures and the evidence behind growth and profitability claims.
AI business exposure
- Revenue exposure
- AI-specific revenue is not separated in the available company statements.
- Capital-spending dependency
- No reviewed quantitative dependency model is available.
- Compute role
- See the sourced business description; AI labels do not establish compute revenue.
- Platform examples
- An exhaustive, consistently defined product inventory is unavailable.
- Ecosystem links
- Supplier and customer links require reviewed disclosures.
Narrative versus numbers
Demand is expanding
Supporting observation: 19.6%
Year-over-year growth in the latest quarter. This differs from the fiscal-year revenue change shown above. · 2026-06-30
Growth produces accounting profit
Supporting observation: 17.4%
Reported-period net margin. A positive figure supports accounting profitability, not cash generation. · 2026-10-21T14:51:03.904Z
The business generates cash after investment
Contradicting observation: USD -8.82B
Latest reported free cash flow. It is not a forecast and may cover a different period from the fiscal-year figures above. · 2026-06-30
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $200.61Bquarter ended Jun 30, 2026
- Operating margin
- 13.7%quarter ended Jun 30, 2026
- EPS
- $5.75quarter ended Jun 30, 2026
- Capital expenditure
- $54.21Bquarter ended Jun 30, 2026
- Free cash flow
- -$8.82Bquarter ended Jun 30, 2026
- Free cash flow margin
- -4.4%quarter ended Jun 30, 2026
- Operating cash / net income
- 0.72×quarter ended Jun 30, 2026
- Revenue growth year over year
- 19.6%quarter ended Jun 30, 2026
Competitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Reviewed company relationships
Direct competitors, industry comparables and thematic alternatives have different uses. Compare fiscal periods and business mix before comparing multiples.
Company-specific relationship evidence is not included in this snapshot. Explore the industry comparisons below without assuming that every comparable is a direct competitor.
A disclosed relationship is historical evidence, not a current valuation or a recommendation.
Valuation & fund comparisonsExplore dated peer valuations, growth comparisons and related funds.
Governance & sustainability
Research tools
Market closed
Regular hours: 9:30 AM–4:00 PM America/New_York
Next open: 2026-10-22 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
PortfolioReport data issue
Shortcuts
With research tools focused: / search · W watchlist · C compare · F financials · E earnings · N news · T technicals · Esc close
TECHi.com