Yahoo acquires Ptch, a new mobile video app startup

Yahoo has hired Ptch, a new mobile video app startup, with the intention of improving the company’s photo and video sharing platforms. The newly acquired startup will be closing down its service in January in order to focus its full attention on Yahoo.

Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January. Incubated by DreamWorks Animation, Ptch was positioned as a social media application that enabled users to make stylized short videos, called ptches, and share them with the Ptch network of users as well as on Facebook and Twitter timelines.