Facebook acquires social conversation platform for $15 million

Facebook grew its ranks by 10 New Yorkers today, following an agreement to acquire Branch. Josh Miller and Cemre Güngör created the company in 2012 with financial support from Twitter co-founders Ev Williams and Biz Stone, and launched Branch, a social platform, alongside Potluck, a “web and mobile app designed for friends to hang out and talk about cool things they find online”.

Facebook just bought conversation platform Branch. There’s no official word on how much Facebook paid, but The Verge reports that it was $15 million. As part of the acquisition, Facebook will form a Conversations group based in New York City. The plan is to “build Branch at Facebook scale.” Branch allows you to host conversations about anything and have them with anyone.