U.S. smartphone buyers still favor the iPhone 5S

A new survey from investment firm Piper Jaffray has some very good news for Apple regarding the iPhone 5s. Despite launching in September 2013, the company’s flagship device is still a popular option for prospective American smartphone buyers, according to AppleInsider. Of those planning to buy a smartphone in the next 90 days, 39 percent say that they’ll buy an iPhone. This compares to 46 percent who plan on buying an Android-based device. 

A new survey of prospective U.S. smartphone buyers has found that Apple’s flagship iPhone 5s remains the most popular option for those making a purchase in the next few months, but the iPhone 5c is not expected to make waves. Investment firm Piper Jaffray polled 1,003 U.S. consumers about smartphone purchase intent over the next three months, and 39 percent of those surveyed said they plan to purchase an iPhone. That was down from 44 percent in December and 50 percent last September. Apple’s iPhone 5s, in particular remains the most popular option for American smartphone buyers, attracting 33 percent of prospective purchases, down slightly from 35 percent in December. This despite the announcement of new devices in the months since the iPhone 5s launched, most notably the Samsung Galaxy S5, which is scheduled to launch in April.

Read full article