Swiss watch maker Swatch wants to fight Apple over "iWatch" trademark

Is the iWatch real? We’re sure that’s the question many of us are wondering, and so far there seems to be evidence to suggest that it is. This is mainly thanks to trademark filings for the iWatch moniker which we saw back in 2013 in countries such as Mexico, Taiwan, and Japan. In fact a change to the iWatch trademark filing this year which classified it as a watch only served to fan the flames. 

Swiss-based watch maker Swatch is not thrilled about an impending Apple wearable device or the rumored name “iWatch.” The company is seeking to block Apple trademarks for the name “iWatch” because of its own line of watches called “ISwatch.” A representative for Swatch told Watson: “We assess the likelihood of confusion as given, the marks are confusingly similar. In all countries where the mark is registered, we go against it before.” While Swatch says it will fight the trademarks, the watch maker will not give specifics as to how it plans to do so. Ac

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