Apple is putting much more focus on protecting customer privacy

Apple has published an updated version of its privacy policy, reassuring that its customers’ privacy will continue to remain protected, even at the request of governments. In a message to customers on the Apple website, CEO Tim Cook said: “I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.”

Just days after Apple CEO Tim Cook discussed the company’s privacy record with Charlie Rose, Apple has published a new privacy policy that explains how it handles its users’ personal information and government requests for that information. In an open letter published Wednesday, Cook reiterated points he made during the interview with Rose, in which he said Apple takes “a very different view” of privacy than its Silicon Valley brethren, which often make a business out of collecting and leveraging customer information. “We don’t build a profile based on your email content or Web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you,” Cook wrote in the letter, which was published on Apple’s privacy page.