Apple is attempting to knock out its competition using cunning methods to prevent rivals products getting into the shops. Avril Wu, the assistant vice president for DRAMeXchange, it seems that they believe that Apple could be buying up as much as 25 per cent of the world’s DRAM supply. This is huge increase from the 16.5 per cent it has already bought. However, this is a somewhat evil strategy from Apple because, while it does ensure it has enough components for their products, it also prevents rivals making products because they will be in short supply and more expensive.
Given the number of products that Apple sells, we guess it isn’t surprising that they require a lot of components from various suppliers and manufacturers to help build their products. Well it seems that in 2015, Apple could be buying up a huge chunk of DRAM, at least that’s according to an analyst. According to Avril Wu, the assistant vice president for DRAMeXchange, it seems that they believe that Apple could be buying up as much as 25% of the world’s DRAM supply. As it stands, it appears that Apple already buys as much as 16.5% of the world’s DRAM supply, but with new products like the new iPhones and the Apple Watch, that number is expected to increase dramatically by this time next year. Apparently this is a strategy employed by Apple to not only ensure that they have enough components for their products, but at the same time leaving not much left for the competition, which in turn means delayed or limited supplies. In fact this seems to be a tactic employed by Apple in terms of shipping as well.