The Fire TV Stick is Amazon’s answer to the Chromecast

Amazon today announced the launch of a new Fire TV Stick, designed to compete with Google’s Chromecast and Apple’s Apple TV. The Fire TV Stick is a media streaming stick much like the Chromecast, designed to allow users to plug it in to the HDMI port of a television to access content like TV shows, movies, games, and more.

The Roku and Chromecast streaming sticks are already on the market, but now Amazon is joining the lineup with the release of its new Fire TV stick coming next month. The company already offers the Fire TV set-top, a streaming box with an emphasis on gaming, for $99 USD, while the Roku Streaming Stick and Chromecast are priced at $50 USD and $35 USD, respectively. You can currently pre-order Amazon’s Fire TV stick for $39 USD. The stick connects through an HDMI port, allowing you to watch shows from sources like Netflix, Hulu Plus, and Amazon Instant Video in 1080p. It also has 8GB of storage, 1 GB RAM, dual-band WiFi, a remote control, and a voice search option for an additional fee. The Fire TV controller will also be compatible with the stick to play games, such as Flappy Bird Family.