Rival IQ raises $1 million to help keep track of your competition

Rival IQ, a digital marketing analytics company, today announced additional funding of nearly $1 million from existing and new investors designed to fuel the software company’s continued growth and product expansion. Founded by veterans of the Seattle startup scene in January 2013, Rival IQ has raised $2 million to date, while quickly growing to hundreds of paid customers across 25 countries in addition to thousands of free users.

Rival IQ wants to help organizations make better sense of information, while also keeping close tabs on the competition. And today the Seattle startup — which helps organizations better analyze digital content and track keywords in an effort to surface competitive intelligence — is announcing $1 million in funding. Backers include Paul Allen’s Vulcan Capital, as well as Gravity Ventures, Galvanize Ventures, Confluence Capital and Seattle super angels Geoff Entress, Rudy Gadre and Gary Rubens. Rival IQ has assembled an impressive founding team that includes former V2Green executives John Clark, Seth Bridges and Seth Pollack, as well as former Gist CEO T.A. McCann. Started in January 2013, the startup has raised $2 million to date.