Facebook accounts for 3/5 of all social logins

It shouldn’t surprise anyone that Facebook is the king of social logins. According to identity management platform Gigya, the social networking giant has managed to pass the 60% market share mark for the first time since 2011, stealing much of that market share from Google. 

Facebook has long been the dominant player in social logins and it continues to expand its lead, according to the latest data from identity management platform Gigya. For the first time since 2011, Facebook surpassed the 60 percent mark and powered 61 percent of all social logins on Gigya’s network in the last quarter of 2014 (up from 58 percent in the previous quarter and up 10 percent from a year ago). For the most part, Facebook is taking market share away from Google at this point. Google’s overall share on Gigya’s network dropped from 24 percent in the third quarter of 2014 to 22 percent in the last quarter.