How is Netflix able to create such addicting, bingeable content?

Thanks to Netflix, binge watching your favorite television shows no longer means going to Blockbuster to rent a dozen DVDs worth of Scrubs and popping them into your DVD player. Nowadays you simply search up the show you want and watch it anywhere there’s an Internet connection, you don’t even need to move. The ability to binge watch stuff is part of what makes Netflix so popular and that’s why the company ensures that its original content is especially bingeable, but how is it able to do that? 

Netflix arguably ushered in the phrase “binge watching”, a term which refers to when one plops down and watches a few episodes of a TV show in quick succession. And given the unprecedented level of TV quality these days, it’s not unheard of for fans to binge watch entire seasons of certain shows over the course of one weekend. Netflix in recent years has successfully differentiated itself from other streaming services by developing its own programming. From House of Cards to Orange is the New Black, Netflix has seemingly perfected the art of not only producing incredible TV shows, but producing shows that are exceptionally binge worthy. Most recently, Netflix premiered a new show titled Bloodline. Created by the same trio who developed Damages, Bloodline is a dark thriller that has already received rave reviews. But what goes into creating a show for Netflix? And what type of ingredients are added to make such shows more binge worthy than most?