Eileen McGovern

Eileen McGovern recently founded Mac Marketing.

Google+ isn’t a social network, according to Google. So what is it?

Apparently the creators of Google+ don’t appreciate people referring to Google+ as a social network. Even though you create circles involving your friends and...

Meet Viggle: The new app that lets you get stuff for watching TV

So very recently, a coworker and a friend of mine got a new smart phone and has been pretty obsessed with it. Since she...

GM’s facebook ad brawl – sociability vs. visibility

So, after a couple of weeks, the truth has come out about GM’s sudden Facebook ad maneuver. Or at least some of the story....

Coachella’s Tupac hologram: creepy or innovative?

As many of you might have heard by now, this past Sunday night at the Coachella music festival, Tupac Shakur was resurrected via holographic...

When athlete Tweets become a public relations headache

Should a professional sports team’s code of conduct extend to their players during the off season? While players have been punished for their online...

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