Apple is good at many things revolving around technology, but many would say that the key to their tremendous success is the way they do their marketing. They have created a brand that exudes pride amongst its users, a subculture that is both coveted and reviled by the different sections of the masses. Just look at how they do their emails - love it or hate it, they work.
This breakdown by our friends at Flowtown puts it all into perspective for us. Every element is done for a purpose. Every detail is precise. There are no questions about how or why they do it. These emails work. In a world where so many fail at email marketing, Apple seems to shine over the competition...
... as they seem to do in many areas.
