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The insight section is the hub for deep analysis and commentary, it will keep you updated with the in-depth reviews. It provides clarity on complex trends, topics and innovations into easier form to make it convenient for the reader to understand. The section offers an ease on the evolving tech world to everyone, be it a professional, casual observer or an enthusiast.

Facebook fuels advertising growth with new social video ads

Facebook fuels advertising growth with new social video ads

Facebook’s latest attempt at monetization includes video ads that are embedded inside games. The ads can be closed, but users...

Four Conditions Necessary For a REAL Tablet Market

Four Conditions Necessary For a REAL Tablet Market

So, let's get this out of the way now: there is no 'tablet market'.There is no huge demographic out there...

The anatomy of a newborn tech company

The anatomy of a newborn tech company

Building a startup represents the 21st century equivalent of the "American Dream." It's not a direct comparison, as it has...

Ladies, prepare to get wet (and men too)!

Ladies, prepare to get wet (and men too)!

In what could only be described as Mario Kart meets ocean's bottom, these HydroBOB suits will allow a user to...

Apple: new iMacs with Thunderbolt, FaceTime HD, and more power

Apple: new iMacs with Thunderbolt, FaceTime HD, and more power

Apple, while keeping up with the times, has decided that it is time to unveil a new set of iMacs...

Your personal Uno transformer can now be pre-ordered

Your personal Uno transformer can now be pre-ordered

What began as a high school science fair project has quickly turned into an international sensation. The innovative self-balancing two-wheeled...

The Cost of Fragmented Communication in the Enterprise

The Cost of Fragmented Communication in the Enterprise

Your employees are the DNA of your business. When lines of communication are broken or fragmented, the value and efficiency...

136 years of failed tech predictions

136 years of failed tech predictions

When people make predictions about future technologies that come true, they are seen as visionaries. When people miss terribly with...

MIT makes solar-cell technology go viral. Literally.

MIT makes solar-cell technology go viral. Literally.

Researchers at MIT have genetically modified a virus that helps carbon nanotubes self-assemble along solar cells to improve efficiency of...

Users furrow their class-action brows at Google over privacy… again

Users furrow their class-action brows at Google over privacy… again

Good luck, guys. Two Michigan residents are filing a class-action suit against Google over the sudden location-tracking brouhaha that's been...

The Apple ad machine through the years

The Apple ad machine through the years

If there's one thing that Apple has done exceptionally well over the past decade, it's advertising. They have built a...

BMW says electric vehicles are great…for some people

BMW says electric vehicles are great…for some people

In addition to developing its own all-electric powertrains, BMW has recently formed the new "i" brand to sell next-generation EVs...

How Sony Can Recover From Their PSN Nightmare

How Sony Can Recover From Their PSN Nightmare

If you were in the management team at Sony - especially Sony Computer Entertainment - life is probably a little...

Inside the Mind of a Customer Support Agent

Inside the Mind of a Customer Support Agent

If there's one major complaint that almost every tech company in the world has to deal with from time to...

ATT releases ‘cell tower in a suitcase’ for disaster relief efforts

ATT releases ‘cell tower in a suitcase’ for disaster relief efforts

Communication is often the key to coordinating responses to disasters. From 9/11 to the Japan tsunami, keeping people on the...

Serves them right: Righthaven (aka MegaCopyrightTroll) loses own domain

Serves them right: Righthaven (aka MegaCopyrightTroll) loses own domain

When the tables turn, comedy often ensues. Such is the ironic case of Righthaven.com, the "copyright troll" that attempts to...

Did Minority Report predict the future of advertising technology?

Did Minority Report predict the future of advertising technology?

The year is 2054. While preventing murders before they happen is the plot device driving the movie "Minority Report," one...

Mac people vs PC people

Mac people vs PC people

There is little doubt that the self-perception of "Mac people" and "PC people" are often completely different, just as the...

Flaming the fire of the solar vs nuclear debate: Fukushima

Flaming the fire of the solar vs nuclear debate: Fukushima

Proponents on both sides of the fence will argue feverishly about how the benefits of their chosen energy preference are...

Porsche’s 911 GT3 R is a Very ‘Likable’ Hybrid

Porsche’s 911 GT3 R is a Very ‘Likable’ Hybrid

Porsche is very appreciative of its 1 million+ Facebook fans. To honor these enthusiastic Porsche lovers, the automaker recently created...