Over the first few thousand years of our existence (up until 2003), humankind generated 5 billion GB of data. Today, we generate that amount every two days. Think that’s a big jump? Well hold on to your seats, because experts predict that by next year we’ll be generating that amount every 10 minutes! This infographic takes a look at our “digital footprint” – the amount and type of data we consume as a society, from viewing videos to surfing the web to specific device usage, including desktops vs. laptops, e-readers vs tables and Androids vs iPhones.

A full 75% of the information in the digital universe is generated by individuals. So who do you think has the biggest digital footprint – the Millennials (age 18-29), Generation X (age 30 – 49) or the boomers (age 50+)? If you’ve got a product or service you’re trying to sell to a particular audience, this is crucial information to have! Knowing the ways in which your customer base is consuming content is vital for any marketer trying to get a message in front of the eyes they want seeing it. Businesses and organizations around the world are turning this data into actionable business value, leading to better targeting and more efficient and effective marketing.