In today’s courtroom drama, it’s Big Tech versus the U.S government. The most recent twist in the plot comes from Alphabet’s Google and yes, the scriptwriters in the antitrust headquarters are keeping it spicy. Just as things appeared to settle down, Google has decided to flip to the next page and appeal portions of the federal court judge’s ruling concerning the Department of Justice DOJ’s monopolization case in digital advertising. It seems like Google is ready to begin the opening statement with, “Let’s try this again, your Honor!”

Alphabet’s Google, will file a partial appeal against the U.S court ruling against monopolistic power exerted by Google in the digital advertising markets. Judge Leonie Brinkema ruled on Thursday that Google unlawfully monopolized the publisher ad servers and ad exchanges that facilitate selling advertisements by online publishers. This was the outcome of a lawsuit by the U.S Department of Justice that demanded Google to cut parts of its business, including Google Ad Manager from its ad services. However, the judge also ruled that Google’s advertiser tools and past acquisitions, like DoubleClick and AdMeld, are not anticompetitive in nature.

Referring to the ruling as ‘mixed’, Google on Friday said it will challenge the “adverse” findings, arguing that its ad tool supports a competitive and efficient market. Notably, the level of the outcome could potentially affect Google’s operation of its multi-billion-dollar ad business. Forces of even minor deconstruction of Google’s ad empire could send massive shock waves through the entire ad tech ecosystem, from publishers to marketers to the average user who just wanted to read a news article without being chased by a pair of sneakers. An appeal may temporarily calm down Google, but it also proves an important point, the company’s strength is totally and completely in the sight of the legal system. As the case advances, with Google readying its appeal, all eyes will be on how the outcome might transform the landscape of digital advertising and perhaps the whole future of antitrust in tech.