Meta has officially stepped into the standalone AI app arena, launching a new chatbot experience that directly challenges tools like ChatGPT. After integrating Meta AI into WhatsApp, Instagram, Facebook and Messenger, the company is now offering users a dedicated app designed to deliver more personalized responses based on years of social media data. The launch was announced at Meta’s LlamaCon event on Tuesday.

Personalized AI Based on Your Life Online

What sets Meta’s AI app apart is its ability to tailor responses by tapping into the information you’ve already shared across its platforms. Whether it’s the pages you like, the content you engage with, or your profile details Meta’s AI can offer replies that reflect your preferences more naturally.

According to Meta, the AI assistant is able to [draw] on information you’ve already chosen to share on Meta products, giving it a unique advantage over competitors that don’t know your digital history. For now, these personalized features are rolling out in the US and Canada.

AI That Learns and Remembers

Users can also share details directly with the AI to help shape future conversations. For instance, if you tell it that you’re lactose intolerant, it will remember so you’re not recommended cheese tastings on your next trip. This memory-based interaction is one of the app’s standout features, helping it adapt over time to your lifestyle and needs.

Watch Your Data, Though

As with any AI system, sharing personal data has its risks especially with a company like Meta, which makes most of its money through advertising. The more the AI knows, the better it can serve you. But that same knowledge could also be used for ad targeting, so users will need to think carefully about what they reveal.

New Social Twist: The Discover Feed

To encourage sharing, Meta has introduced a Discover feed inside the app. It’s a space where users can post fun AI interactions like asking the chatbot to describe them in emojis. Meta clarifies that nothing will be shared unless users opt in, keeping things voluntary. While the feed might help AI trends go viral (think Barbie filters or animated avatars), it also adds a social layer that not every app necessarily needs.